CCA MFA Show

Identity design

Identity design

Company

CCA

Type

Environment design system

Identity and exhibition design for CCA's graduating MFA class each letter built into its own collaged universe with a Memphis-inspired palette.

Identity and exhibition design for CCA's graduating MFA class each letter built into its own collaged universe with a Memphis-inspired palette.

© CCA MFA Show

About

Each letter in "CCA MFA SHOW" was treated as a standalone composition, built through collage, photography, watercolor, and vector work. A Memphis-inspired palette tied the wildly different letterforms into one cohesive, joyful identity.

Role

Art direction
Design
Collaboration with CCA's design and production teams

MasterClass Roxane Gay

rumi + ryder

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