CCA MFA Show

Identity design

Identity design

Company

CCA

Type

Environment design system

Identity and exhibition design for CCA's graduating MFA class — each letter built into its own collaged universe with a Memphis-inspired palette.

Identity and exhibition design for CCA's graduating MFA class — each letter built into its own collaged universe with a Memphis-inspired palette.

© CCA MFA Show

About

Each letter in "CCA MFA SHOW" was treated as a standalone composition, built through collage, photography, watercolor, and vector work. A Memphis-inspired palette tied the wildly different letterforms into one cohesive, joyful identity.

Role

Art direction
Design
Collaboration with CCA's design and production teams

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